![]() GeekDad: Counterfeiting is a problem in any collection market, so what steps have you put in place to make sure the coins are easily identifiable as originals? I really saw the opportunity to do to coins what we did to trading cards in 1989. We saw the ability to take what we do well, move it over to coins, and give the same excitement of ripping into a blind pack of trading cards to coin collectors. The coin market parallels the trading card market in many ways. People subscribe to services where they get blind fashion boxes or blind themed boxes. If you look from a broad perspective of what’s going on culturally, you can see the shift toward blind packs with many products. Jason Masherah: If you look at our heritage and history of Upper Deck, you will see that most people who buy Upper Deck are used to getting a blind pack product with their trading cards. How important were the blind packs for delivering the Grandeur Hockey Coin Collection? GeekDad: What you are doing with the coins is groundbreaking in releasing the coins via blind packs. I recently had a chance to sit down with Upper Deck president Jason Masherah about the new Upper Deck Grandeur Hockey Coin Collection. The coins are available for 20 players with a mix of past and current greats: The most intriguing aspect is that they are releasing all of the coins via blind packs, which is groundbreaking for the coin collecting market. The Grandeur Hockey Coin Collection is a series of limited-edition coins in partnership with the National Hockey League Players’ Association with 20 superstar hockey players on the face of the coins. Upper Deck recently announced their entry into the coin collecting world with their new Grandeur Hockey Coin Collection. It specializes in trading cards, games, and authentic memorabilia. ![]() Upper Deck has been a worldwide leader in premium sports and entertainment collectibles and memorabilia for 27 years. This would be a one-for-one trade that would allow us both to celebrate a complete set.Īnyone who collects things can probably understand the excitement of completing a set, the joy of searching and ripping into the blind pack fervently with hopes of a new piece. My friend Tommy down the block had confirmed my prized possession was in his hands, and all I had to do was provide him with a card (one I had a few of) to complete his collection. It had escaped my grasp a few times already, but this time was different. I was 13 years old and had been in search of the final NHL hockey card that would complete my Upper Deck collection for whatever series of cards I was currently obsessed with. I will never forget the bike ride I took in 1997.
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